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How to make press release seo friendly

On an average business day, more than 2,000 press releases are distributed by the five leading wire services in the United States – Business Wire, Marketwire, PrimeNewswire, PR Newswire, and PRWeb. What can you do to set your press release apart from the pack and allow your target audience to find you? Implement the use of search engine optimization, or SEO.

To put it simply, when someone Googles you or your company, where do you show up in the search results?

SEO allows you to:

• Garner media coverage
• Create quality keyword anchor backlinks for your website. (Check out: Creating Website Backlinks and Anchor Texts)
• Rank in Google and Yahoo News for your keywords
• Bring content to your audience

While the use of SEO leads to increased visibility and ultimately more views of press releases, it is imperative to remember that you write first and foremost for YOUR AUDIENCE – the most important “traffic” of all. It is too easy to forget the individual consumer and begin to write for the general masses. The tips below are meant to ease you into the world of SEO, but not take you away from what matters most—see #10.

1. Don’t use jargon!

Regardless of SEO, you need to tell your story for your customers. Find out how your audience is searching for you and your competitors via search engines. Use these terms in your release.

Tip: Can’t stop the jargon train? Try the old fashioned way—ask someone outside of your industry to proof your release. If they don’t understand it, change it.

2. Use key words

This is especially important in your headlines. An example of what I deem a great headline—Google Big Daddy Searchquake About to Rock Your Ranking? Go ahead and type this headline in Google, it comes up as the top ranking and makes for an easy search. (Important keywords: Google, Big Daddy and ranking) While there are many tools out there, try using a keyword search tool to make your life a little easier. (Know your keywords before you write even one word of your release!)

TIP: While a difficult task, ensure that keywords are not too far apart from one another in the headline.

3. Hotlink and bold critical words (and phrases)

A simple, but extremely useful habit. Just as important as using keywords, bold other critical (or secondary) words and phrases in the release and include a link to additional information. Hotlinks are useful for both consumers and journalists. Links offer the reader a choice to explore for additional information.

TIP: Another simple best practice. ALWAYS include the http:// portion of the URLs in your release or the link will not be clickable when published.

4. Research free SEO tools

I don’t know about you, but I’m still learning about SEO. Therefore, I rely heavily on trusted experts and free tools to learn more. Try out these SEO tools (if you don’t like them, try a search of your own and share what you learn in the comments, below).

5. Use anchor links

Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.

TIP: Make sure at least one of the keywords links to a page on your Web site other than the homepage.

6. Optimize first 250 words

The first 250 words of your release are essential to both your overall search results and it’s also about the time you will lose a reader if your content is not interesting. You want your release to be “clickable”—meaning someone wants to click on the release to read more. Practice the basics of press release writing. Make sure tips 1-5 are incorporated into the first 250 words!

TIP: Always write your releases in third-person perspective.

7. Patience

If you’re reading this my bet is that you haven’t mastered SEO tactics. That’s okay. I must often remind myself that writing is an evolving skill. Just as it took time to hone your press release writing skills, so too will it take time to learn SEO.

TIP: Set up a learning schedule for yourself. I currently read one new article about SEO each day.

8. Engage customers, journalists and bloggers

Do you rely heavily on behind the scenes, third party or Internet-based research? Try something new (or old) and take it to the streets. Ask your customers, industry bloggers and beat reporters what they search for. Not only does it give you credible feedback, but reminds your community that you value their feedback.

TIP: Send out a personal email or call your favorite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).

9. Write great copy

As a PR professional, incorporating the use of SEO only forces me to be a stronger writer and improves my overall content. Brush up on your writing. You’ll thank me.

TIP: Don’t include a date in your release. It makes your information seem outdated and ultimately hurts your credibility.

10. Be newsworthy

Be the content that intests your audience NOT that which interrupts them. I can’t stress this point enough, if you don’t have a good story to tell, no amount of SEO will help you. What is the impact of your information? What is your news angle? WHY DOES IT MATTER TO ME?

TIP: Ask yourself before writing the release, “why would my mother, brother or aunt care about this?”

Originally Written By: Sarah
Source:http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/




Youtube Deep Link - Direct Link to Specific Time of Youtube Videos

Youtube Deep Link - Direct Link to Specific Time of Youtube Videos


YouTube has introduced a great feature called “deep link”. It’s a feature that lets you link directly to a specific time-frame within the video. For example, if the video is 5 minutes long and you want to show your friend from 2nd minute 15 seconds onwards...

Read more story at my friends Ades Blog.

YouTube’s new feature “deep link” fails usability

Contact RapidVectorSEO.com for Affordable SEO Services and Free SEO Consulting.



How to Find a Good SEO Company

How to Find a Good SEO Company?

For most online buyers and sellers, it's a simple objective The higher the search engine rankings positions they achieves the higher the business and inquires they produce.

Its logical a question should be raised by online merchant how can I increase my search engine ranking positions? How can I boost my ranking on appropriate and relevant searcj terms ASAP?

Many business people pay for higher rank using certain keywords by spending thousands of dollars every month on pay per click advertising campaign. What he will do when he has no more money to spend on PPC campaign, does he able to find his website on top of search engines? The answer would be No. A magic really required for his website which stabilize his website for targeted search terms in organic search engine listings.

The question is how to get higher organic search engine listings? At this point, you need real expertise to get a high organic ranking. Knowing this, many business owners hire search engine optimization experts to review their site and direct changes in hopes that it'll improve their ranking in natural search results, where they do not required to pay for a single penny on click of website listed in search engines.

How do you hire an expert in SEO? Whom do you hire to increase SERP rankings on specific search terms? SEO is a very big industry; it's hard to know the good SEO Experts or SEO Company. There are lots of scamp SEO professionals and companies they are claiming for what they can’t do.

It's even possible that a merchant thinks a person as an SEO specialist, but hasn't kept up with the ever changing search engine tactics. Using last year's techniques won't optimize performance. He or she should be able to kept both advance and conventional SEO tactics for improving search engine rankings.

It's tough stuff for a person who is seeking SEO to make a choice. The fees range wildly, and a higher price doesn't always buy more expertise. How much should merchants expect to pay? And what, exactly, should they expect an SEO firm to actually do? Don’t ever go with some one who provides at lowest prices in industry. You won’t expect from him as much as you can from a professional SEO Company.

The SEO business has more scam artists than most industries. The scammers are definitely out there and they're everywhere, Many merchants being cheated at web master forums, where people tend to discuss for what they are not knowing about and merchants wants to find SEO services as much as lowest rates they can, and there they get cheated.

In the last two years there's been a huge saturation in the market, with people who just saw where the money is and started saying they offer search marketing services, and they're kind of figuring it out as they go.

You'll get these companies that will get your site ranked highly for keyword phrases, and they can show you past clients where they've ranked them highly for keyword phrases. But what you don't know as a small business consumer is that those phrases are not being searched for by people, so you may get those rankings but no traffic or sales from them. This is the most common reason for ruination of your marketing campaign.

Warning Signs
Warning against SEO Companies that offer guaranteed ranking.

You don't find offers of guaranteed placement from most of the reputable firms. Almost to affirm it, they'll say, 'We can't guarantee results and anyone that would is a charlatan.

A good company, first of all, knows that they can't guarantee that they'll get you into the top page of results. Nobody can do that. They can work, and make changes, and that might very well be what happens, and certainly pricing might be based on what's achievable in the end.

But a really good company will be stressing that it's not that they get you on the page for any specific result, it's that they're going to be driving you traffic that's going to drive you sales.

If you want to be found for an extremely specific term An SEO firm can get you on the first page of search results if you don't mind the fact that you're showing up for 'east Michigan kitchen supplies for small kitchens. But of course such a narrow niche might not be valuable (then again, it might be excellent, depending on your business).

Another red flag to watch out for is firms that won't tell you what they're going to do, be wary of the 'black box' — like, 'We have all these magic secrets, and if you pay us a bunch of money we'll use them, but we can't tell you what they are.

They should be able to tell you exactly what they're doing and how much the cost is for various parts of the service.

Adding confusion, not only are there 'black hat' and 'white hat' methods of SEO, there are also 'gray hat' methods, Low notes. These are techniques that aren't exactly unethical, but they're short term and produce little real gain.

If you run into a situation where the vendor is trying to do anything that is deceptive in any way, shape or form, where they're trying to deliver something the user is never going to see [like hidden keywords] then that's not a path you want to do down.

One of the tricks of unscrupulous SEO firms is to take their client's money and spend part of it on some form of paid search without their client's knowledge.

Traffic begins to increase quickly, of course. However, all of a sudden you're paying these fees, but you're not realizing who you're paying, And the very day the person stops paying, traffic starts to fade. The SEO firm seems to have them in a vise grip either keeps paying us, or your search engine presence will disappear.

It's as important when a business person hires an SEO firm as which firm they hire. The best time to outsource SEO help is right before a major site redesign. If a merchant doesn't call an SEO firm until after re launch, you’re building your problems into the site.

By getting your SEO firm involved with the rebuild, you can avoid pitfalls, like excessive use of Flash, HTML frames or graphics that work against search visibility. SEO concerns should be a central driver to a rebuild, not an after of fact add on.

Regardless of when you hire an SEO expert, your own site's size is a key determinant of which firm to hire. There is no 'one size fits all SEO vendor. A small three to four person SEO shop would be swamped by a huge corporate account.

The problem is that many SEO firms sell what they have, not what is good for you, In other words, it is up to the person to decide if an SEO firm is the right size and has the right approach. The firms themselves will always say take the job, regardless of these issues, as long as a person can pay their fees.

When talking to an SEO firm, make sure you're not just talking with the sales reps, cautions Low. Talk to the people who are actually going to be doing the work, and get a sense of what they're doing and what requires for achieving targeted goals by following recommendations.

To truly understand how to hire an SEO firm, it helps if a merchant knows the rudiments of SEO even if they plan on outsourcing all their search work. People are always afraid of it, because the think it's such a mystery, and it's Google and the algorithm is complicated. And it is complicated, but the techniques for quality link building and quality SEO is really not rocket science or a magic.

Merchants can take an important first step and save money by beginning their keyword research themselves. E business owners can use tools like the keyword selector of Google adwords and Word Tracker to find out which keywords consumers use when searching for their products. SEO firms will be using the same tools that you could use, but they'll do it for you they're going to use Google keyword selector tool and Word Tracker just like everyone else. A merchant who's equipped with some preliminary keyword research can tell their SEO firm, this is what I'm interested in, these terms don't apply to me, and these keywords are very important for us. To be sure, a good SEO expert will be able to find or develop terms the business owner won't think of, but the more you can be involved with your own keyword research, the better.




Contact RapidVectorSEO.com for Free SEO Consulting.

SEO Services & SEO Optimization by SEO Company based in Florida, US.



Canned Responses in G Mail Canned Response

Hello, you've reached Chad's mailbox. Thanks for your email about the latest Labs feature: Canned Responses, or email for the truly lazy. I'm on paternity leave so I won't be able to respond personally. Instead, I hope you'll enjoy this automated message.

If you're sick of typing out the same reply every time someone emails you with a common question, now you can compose your reply once and save the message text with the "Canned responses" button. Later, you can open that same message and send it again and again.






It couldn't get any easier unless Gmail automatically pushed the Send button. If you're lazy enough to think that would be a good idea, then read on, friend.

Gmail already lets you create filters based on a combination of keywords, sender, recipients, and more in your incoming messages. Turn on Canned Responses in Labs, and you can set a filter to grab one of your saved responses, create an automated reply, and hit the Send button for you.















You can set up different automated messages for different keywords, just like you said you wanted. (We're friends, so I trust you to use this power responsibly.)

Official Gmail Blog: New in Labs: Canned Responses



Your Website Rankings - What it All Means

If you have a website, especially one for your business, chances are you've heard the terms "search engine optimization" and "Google PageRank" thrown around at the water cooler. And if you work with some real techy- types, maybe you've even heard some buzz about "algorithms". But knowing the lingo is one thing. Understanding what it all means-quite another. The good news is you don't have to be a rocket scientist to understand the basics of Google's ranking system.

First, you need to know what Search Engine Optimization (SEO) means. SEO is the process of revising, tweaking, and 'optimizing' your website in order to increase its rankings on the major search engines. So how exactly does PageRank work? That's where it gets a little technical. But stay with me...

Google rates websites in two ways: relevance and PageRank. The relevance of a website is determined when Google's programs (known as web crawlers or spiders) "read" through the content of a website looking for certain keywords that are specific to the type of website it is. This is why the more quality, pertinent content a website has, the more relevance Google gives it.

PageRank is the second aspect of Google's system that rates any specific website on a scale of 0-10, with 0 being the least quality and 10 being the best. So why is so much value placed on a website's PageRank number? That's simple - because the highest ranked sites show up first when someone does a search on Google or Yahoo.

For example, let's say you own a business in New York City that specializes in custom kitchen designs. Someone looking for that type of service types "Kitchen Design New York City" into Google's search engine and hits enter. The highest ranked site will show up first on the search results. And human nature tells us that most people will start clicking from the top down. Therefore, the higher your PageRank, the higher on the search results your site shows up, and the more potential business you will receive.

So we know PageRank is important, but how exactly does Google determine which sites rank the highest? There are several ways, but the most value is placed by determining how many other websites link to your site. The more inbound links to your website, the higher your ranking will be. To further narrow down the results, Google goes so far as to rate outbound links to your site based on the credibility of the site that provided it (Fittingly, they determine that site's credibility based on its PageRank number). The higher the ranking of the site that links to yours, the more valuable it is to increasing your own PageRank number.

So what about those algorithms? Actually it's not as technical as it sounds. Basically, Google's PageRank system is calculated on a logarithmic scale, which simply means that there is a set formula for the difference between each level of their PageRank system. In other words, a PageRank of 1 has a specific "base" logarithm that when multiplied by a certain power or exponent brings you to the next PageRank level. Google frequently changes their base algorithms, which sometimes results in a change in PageRank for your website. The good news is, if you follow "organic" SEO practices (which means you optimize your website via natural methods, such as content building and legitimate outbound link building) your PageRank should remain stable even with algorithm changes.

Speaking of organic SEO, while there are certainly varying opinions on the topic, most reputable SEO companies agree that organic is best. Like much in life, cutting corners and trying to buck the system when it comes to SEO won't work long term.

Now that you know a little more of the inside scoop on Google's PageRank system, the next time you're at the water cooler you can toss around words like Algorithms, SEO, and link building with confidence because you actually understand what it means!

Source: http://ezinearticles.com/?Your-Website-Rankings---What-it-All-Means&id=1593448

Contact Rapidvectorseo.com for Free Website Analysis

SEO Services at Affordable Price.





Keywords Selection - How to Select the Right Keywords For SEO

Keywords selection is a very important process before you start applying SEO to your website. This is because without proper keyword planning, your SEO effort will not bring you any conversion as visitors to your site are not targeted at all. Relevancy is the key here.

When you are doing your keyword research, it is important for you to choose the most relevant keywords for your business. Basically, keywords can be categorized into 3 types, which are: Too Hot Keywords, Just Right Keywords, and Too Cold Keywords. "Too Hot Keywords" are words like "florists", "translation", or "gifts". These types of keywords are too generic, which do not seem to be targeted enough to get conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not be as ideal as targeting keywords which falls into the "Just Right" category. (For examples: aircon servicing, Singapore translation agency") By optimizing those "Just Right" keywords, you can get more targeted traffic to your website and increase the chance of conversions.

For SEO, it does make more sense to target keywords that fall in the Just Right category. As for "Too Cold Keywords", they are usually long-tail key phrases like "corporate gifts for any event and budget". When SEO is done correctly, you will get traffic from the long tail phrases due to the overall targeted keyword theme. So what do I mean by targeted keyword theme?

In order to achieve a targeted keyword theme, it really depends on the content that you put on your website. Unique, informative and keyword targeted content is something that you need in order to succeed in SEO. This is because long tail keywords usually take up 60% - 70% of overall organic traffic of a website and it is something every optimizer must capitalize on. So when your website overall content revolves around a particular theme (for example: if you run a SEO consultancy firm, you should come up with articles that talk about SEO methodology, keyword selection and anything that you can think of with regards to SEO.) Although the traffic from long tail are spilled-overs from page 3, 4 or 5 of the SERPs, these traffic are very targeted and may result in conversions.

The bad new is that an optimizer will not be able to predict what kinds of long tail keywords that searchers will use. Therefore, long tail SEO can only be done by targeting the right keyword theme and creating relevant content.

When coming up with long tail content, just treat yourself as an educator. Write informative articles to educate your target market about the product or service that you are providing. In this case, you will be able to move your prospects that are in the research phase to the buying phase, which increases your chance of conversions.





15 Thruths About Social Media Marketing

In September 2007, I was offered the role of ‘Social Media Manager’ at a company in Cape Town, South Africa, which I took without much hesitation. I knew my job would focus on the ‘general’ projects such as proposals, running campaigns, and devising social strategies for clients who had something they wanted to generate a buzz about online. Little did I know I would be training up the other team members completely from scratch on the subject, but I can confidently say it was the most enjoyable part of the job. Here are 15 of the most important things about social media marketing I taught to those completely new to the approach.

  1. You must get involved in the top social media sites to understand them thoroughly. My thought process behind this was that the only way to start understanding the type of content that works is by being exposed to the stories, titles, and content on a daily basis. Therefore, this mainly involved using Digg, Reddit and StumbleUpon on a regular basis.
  2. You must be a real user. When getting staff to start using these sites I encouraged them to forget about the client side of things. I simply asked that they vote for what they found interesting, whether it be fashion, cars, or music, and then add content submitters as friends if they wanted to read articles on the same subjects. At no point did I tell them to focus on our clients’ needs or topic areas, as then there would be no interest in the social side of social media.
  3. Not everything you try will work. I’ve spent hours on a content piece that had all the hallmarks of popular social media content. It was a list post, was relevant to current events, and had a catchy title. Nonetheless, it didn’t make the Digg homepage, received minimal votes on StumbleUpon, and no bloggers really picked it up. Just because the content is good, it doesn’t guarantee success. All pieces of the puzzle have to fit together, and you never know in advance what’s going to click with social media users.
  4. Digg failure doesn’t mean campaign failure. I dislike the fact people think Digg *is* social media marketing. What people have to understand is it’s not Digg that can drive the links to your website—it’s the people that notice your content from Digg. Remember, they can notice your content from a lot of other places as well. As an example, two articles that didn’t make it on Digg but attracted a lot of links from social media sites include 50 Beautiful Things You Can Do With Vaseline and The 22 Worst Place Names In The World.
  5. Results can’t be guaranteed. If you’re responsible for social media marketing, it’s important to convey to account managers that not everything can go viral. Just because we’ve made the Digg homepage, the StumbleUpon buzz page, or had over 100 bloggers write about an article previously doesn’t mean it will happen again—and we can’t guarantee it for clients. This is very similar to why you shouldn’t guarantee search engine rankings because you can’t control them.
  6. Going niche is often better. If I were helping a client to spread an article about environmental issues, I would expect to have much better success on the likes of Hugg and Care2 than I would on Reddit or any other general news sites. Focusing on a niche might send fewer visitors, but these visitors will likely find the content more relevant and are more likely to talk about you and help expose your content to like-minded people.
  7. Don’t try to game the systems. Voting submissions between site friends is one thing, but really trying to game the systems with sites like Subvert and Profit will almost always be obvious to the community—and do your clients or your own reputation no good.
  8. Respect client brands in the process. When promoting content for huge automotive companies and consulting with them to network with the top bloggers, I made it clear they must never try to force things on people, and our staff must never spam the content anywhere. This could only get ourselves or the brand in trouble.
  9. Go light on selling or promotional messaging. Any advertising in content is a huge turn-off to social media users, so minimize anything related to buying or selling products. Instead, make content that’s not directly about a company or product, but rather more of a byproduct of what they are about. For example, don’t write about how great your client’s cars are, but rather about the greatest cars in the world.
  10. Engage in communities. Whether this be on social networks, forums, blogs, or social news sites, it’s important to really embrace and engage with communities. From joining groups on Facebook and discussing a topic to leaving comments on blogs or helping users on forums—all of these things can help build online presence and get people to notice what you are all about.
  11. Offer people value. Value means different things to different people. Some people want content that makes them laugh; others want to know how they can hack a wireless network. A lot of content you see on Digg and Mixx is created for people on Digg and Mixx, and the authors of the content understand they have to offer value whether it’s in newfound information, an interesting study, or even a funny image people can share with their friends. If you aren’t offering people value you are just marketing at them, not to them.
  12. Create something that is honest. Sony was famously outed online when the company created a fake blog called All I Want For Xmas Is A PSP (no longer live), where two people were trying to get others to promote their wish for a PSP. Turns out these people were actors. Sony subsequently was subjected to a backlash of brand bashing, which really highlights the risk involved in a dishonest marketing campaign.
  13. Understand the benefits. If I’m asking others to spend a large amount of time engaging in popular sites and watching what content gets a lot of reviews on StumbleUpon and makes the Digg homepage, I need to make sure they understand why they’re doing this and how they (and subsequently, our clients) will benefit. In my initial presentations I explained that doing well on social media sites can easily lead to a lot of traffic and a lot of link potential.
  14. Keep track of what is going on. A few months ago, graphic and logo designer David Airey was on the Digg homepage with news of somebody stealing his domain. As soon as he got it back I submitted the news to Digg and it made the homepage as well. I only submitted because I knew the original story had been on there in the first place. Keeping up to date involves knowing what people want to read about, the memes on the web, and new ways or sites that get people’s attention such as Pownce or Mixx.
  15. Social media marketing is only one strategy. Although it can bring great results, it shouldn’t be totally relied on and certainly should not replace any existing SEO or PPC campaigns. I am also a fan of ad buy to get people to content that may encourage them to interact with a site.
Article Source: Search Engine Land



Secrets For Effective Content Writing In Social Media

Social media websites are meant for social interactions and sharing of information and experiences with other internet users. Some social media websites are Google, Facebook, and MySpace. Social media writing depends on the different perspectives of the internet users and the nature of information one is sharing on the internet.

Communicative language

While writing for social media websites one should follow communicative style of writing so as to convey oneself properly. Social media websites are based on interactions so the language used should be appealing. Interactive mode of writing is important if you are writing for promotion of a brand or for expression of your personal beliefs or thoughts.

Content

While writing for social media sites add up content that is well researched. One should add only relevant and updated content while writing for social media websites so as to benefit readers. Add all pros and cons of the theme one is writing for to make the post authentic and impartial. There can be many purposes of writing on social media sites so one must shape up content to satisfy the professional or personal motives. While writing for social media websites content should be well concise.

Titles

Give catchy headlines so as to attract more and more internet users to visit your blog/site/profile. Catchy headlines can bring considerable traffic to ones post thereby making the post noteworthy.

Flawless writing

While writing for social media check upon writing errors and present it in a visually pleasant and flawless manner as faulty writing style can distract the readers. Check upon grammar errors as they can change the entire meaning thereby turning your readers into your foes. One can use jargons if writing for a personal blog but one should avoid them if writing is meant to serve professional purpose.

Avoid ad type structure

Social media today is used to advertise brands also but one should never give the post an ad type look. Readers usually get distracted by such matters as there is enough of banner advertising in print and electronic media today.

Reader's perspective

People search the internet for some quality and credible information so while writing for social media, reader's perspective should be the major focus. Content should serve the purpose of satisfying readers demand. But if in case one is writing for expressing oneself then the writing should reveal ones personal thoughts.

Reliability

While writing for social media reveal every single detail of the theme so as to assure readers with all pros and cons of the brand/thoughts/information. Revealing all the details rewards authenticity to the web article/blog post.

Selling qualities

While writing for social media one should concentrate upon the appeal of the matter. In social media marketing one can make use of "viral" video on You Tube and other video sites for popularizing the brand.

So, while writing for social media sites one should write according to the varied nature of information or thoughts that one want to share with other internet users. Only a well concise, authentic and appealing writing matter having unique presentation style is considered fit for social media.





How to Use the Google Keyword Tool

I will go into the details of how to use this tool to start generating titles that make your topics profitable and optimized for maximum exposure.

Set It Up For The Proper Language

One of the first things you should do is to set up the tool for whatever country and language your major audience happens to be. You can find out what your biggest audience is regionally by checking the administrative panel of your website for the makeup of countries visiting your site. This is important, even for all English language sites because even English is spoken differently around the world. People in the UK will visit a site and see different spellings and instead of realizing that you are an American company, they might think you are just not a very good speller, and thus unprofessional. So, try to suit the tool to the language you want to highlight most.

At the very top of the tool you will see a sentence that says: "Results are tailored to English, United States." There is a link next to that that simply says, "Edit." Choose the link and change the main language and country, if necessary.

Search Descriptive Words Or Phrases

The tool can search three different ways, based on a keyword or phrase, based on a URL, or based on some content. For this section, we'll concentrate on choosing to search by descriptive words or phrases by making sure that radio button is selected. Next, you want to enter the word or phrase that you've brainstormed to start the process of finding other ideas or words that might work for you. You will need to type in the letters in the capcha facility that keeps spammers off the site, but it doesn't do anything to your search results.

After you get the results back, you can search through the list and look at the competition for the keyword or phrase, the approximate search volume for the month, and the average search volume. In general, what you want to find is a word that has a low level of competition with a high search volume. Of course, that's nearly impossible to find these days as advertisers are very savvy. But, you can at least get a good idea of which ones are worth trying to use. If you use something with a high advertiser's competition value and a high search volume, the odds of being in the top search results are practically non-existent because major players are hogging the traffic on those.

There are other search metrics that you can add to your list after it is generated. You have to use the drop-down box that says,"Choose columns to display" to add other columns. One other column that is great to see in the results list is Estimated Avg. CPC, which gives you an idea of the payout associated with the keyword or phrase in the Google Adwords system. Using low competition words with high CPC values is one way to generate more Google Adwords dollars on your own sites, as SEO articles will cue the Google server to serve up ads related to what's on your page. If it sees high-paying words, the ads served that people can have the opportunity to click are often also high-paying ads.

If you find some additional keywords in the results that lead you to new keywords, don't be afraid to pull them out of the list and run them alone in the Keyword Tool to see what comes up. You will find this helps you to brainstorm different ways to find words for your topic title that are going to bring in traffic and money to your sites.

Search Web Page URL

Another way to use the Keyword Tool to analyze the keywords being use on another web page. This is a great way to generate keywords off competitor's sites without too much effort. If you know of sites similar to your own that are already doing a great job attracting traffic, then you should use this tool to find out what keywords they are using.

The way you do that is to switch the radio button from descriptive words or phrases to "website content." It will then return a results list that will be sorted in groups by whatever the major keyword or phrase used happens to be. This is a very easy way to get a list of usable keywords, but do realize that keywords campaign change frequently as new trends are identified.

Generate Keywords For Already Written Articles

Maybe you've written articles already, but they're not generating much attention. You can still use the tool to help you optimize the articles and change the titles. All you do is choose the "website content" radio button and use the link under the box for the URL to add your text into a box instead. Then, the tool will go through the topic and suggest keywords to use in it. All you have to do is change some words here and there and add a different title to get these stale articles to become stars in your writing lineup.

Just remember that you can't put duplicate content on your website, or Google will penalize you. It doesn't understand that you wrote the same articles, only that they appear plagiarized because more than one copy shows up. So, be sure to make the new articles sufficiently different so that you aren't penalized by Google, or remove the old copies and replace them with new ones.